Marketers Often Use Principles and Theories from Sociology and Psychology

question 59

Multiple Choice

Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and to

• A) develop basic strategies for dealing with their behavior.
• B) contribute to the theoretical knowledge in those disciplines.
• C) avoid cultural reference group problems.
• D) maximize postpurchase cognitive dissonance.
• E) satisfy ritual consumption needs while avoiding overconsumption.

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Definitions:

Unethical

Actions or behaviors that do not meet the accepted standards of moral conduct.

Business Practice

Standard methods or processes used in the running of a company or in conducting commercial activities.

Ethical Conceptions

Theories or ideas pertaining to ethics, dealing with questions of morality and the principles of right and wrong.

Business Law

The enforceable rules of conduct that govern the actions of buyers and sellers in market exchanges.