Marketers Frequently Design Customer Relationship Management Programs to

question 99

Multiple Choice

Marketers frequently design customer relationship management programs to

• A)retain loyal customers.
• B)attract consumers who have safety needs.
• C)reinforce postpurchase cognitive dissonance.
• D)increase internal information search.
• E)improve profit margins.

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Definitions:

Compensation Plan

A system outlining how employees are paid and rewarded for their work, including salary, bonuses, and non-monetary benefits.

Salespeople

Individuals who sell goods and services to customers, playing a crucial role in the direct interaction with clients and achieving sales goals.

Selling Strategy

A planned approach to selling products or services with the aim of achieving maximum profitability and customer satisfaction.

Sales Staff

Professionals tasked with selling a company's products or services to customers.