Marketers Fear Negative Word of Mouth Because When Consumers Are

question 80

Multiple Choice

Marketers fear negative word of mouth because when consumers are dissatisfied, they

• A)are less likely to say something than when they are satisfied.
• B)often want to complain to many people.
• C)buy more of the product to prove they were correct in their criticism.
• D)often file a lawsuit.
• E)don't buy any of the company's other products.

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Definitions:

Standard Order Form

A predefined template used by businesses to facilitate the easy and consistent placing of orders by customers.

Materially Alter

To make significant changes to a document or object that could affect its value, function, or meaning.

Acceptance Of Terms

The agreement to abide by the conditions of an offer or contract.

Business Assets

Resources owned by a business that have economic value and can contribute to the company's future income, including both tangible and intangible items.