Consumers Use and Process Different Aspects of Advertising or Messages

question 113

Multiple Choice

Consumers use and process different aspects of advertising or messages.__________ yields greater attention and deeper processing,and leads to strong attitudes and purchase intentions.

• A) An external locus of control
• B) High involvement
• C) Low involvement
• D) Differential content
• E) Internet advertising

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Definitions:

Cellulose

Tough, insoluble polysaccharide of glucose monomers; the major structural material in plants.

Microbes

Microscopic organisms, including bacteria, viruses, fungi, and protozoa, that can be either beneficial or harmful to other organisms.

Bicarbonate

A negatively charged ion that plays a significant role in maintaining the pH balance of blood and other fluids in the body.

Chyme

The semifluid mass of partly digested food that moves from the stomach to the small intestine.