ZapposCom Constantly Reminds Customers of Recently Viewed Items and Informs

question 90

Multiple Choice

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Zappos is trying to improve its

• A)conversion rate.
• B)collection ratio.
• C)consumer index.
• D)customer total.
• E)culture quotient.