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Marketers Believe That the Decision-Making Process Begins with a Consumer's

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Essay

Marketers believe that the decision-making process begins with a consumer's need recognition.Not everyone agrees.How would you answer critics who believe marketers can force people to buy things they don't want?


Definitions:

Premium/Discount

Refers to the amount by which the market price of a bond exceeds (premium) or is less than (discount) its face value.

Front-end Load

A sales charge or commission paid by an investor at the initial purchase of mutual fund shares, usually used to compensate brokers or sales agents.

NAV

Net Asset Value, the total value of a fund's assets minus its liabilities, divided by the number of shares outstanding.

Portfolio Turnover

A measure of how frequently assets within a portfolio are bought and sold by the manager over a specific period.

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