When Nike, the Prominent Athletic Shoe Manufacturer, Branched Out from Selling

question 9

Multiple Choice

When Nike, the prominent athletic shoe manufacturer, branched out from selling only athletic shoes to also offering athletic clothing and gym bags, what type of growth strategy did this represent?

• A) market penetration
• B) product penetration
• C) market development
• D) product development
• E) diversification

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Definitions:

Overload Theory

A theory that suggests individuals experience stress or decreased performance when demands exceed their capacity to cope.

Drop Out College

The act of leaving a college or university before completing the intended degree or program of study.

Dirty Clothes

Garments that have been worn and are no longer clean, often requiring washing or cleaning.

Fitness Training

A regimen or program designed to improve physical strength, flexibility, and overall health through various forms of exercise.