Google and Other Search Engines Allow Marketers to Bid to Have

question 52

Multiple Choice

Google and other search engines allow marketers to bid to have their ads shown when consumers search on keywords related to the firm's products.These marketers are attempting to create value through

• A) product.
• B) price.
• C) promotion.
• D) place.
• E) cost-based measures.

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Definitions:

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Exposure

A therapeutic technique where individuals confront their fears or anxieties in a controlled, gradual manner to decrease sensitivity and reactive behaviors over time.

Extinction

In psychology, the gradual decrease and eventual elimination of a conditioned response when the reinforcement is no longer provided.

Anxiety Hierarchy

is a list of situations that cause anxiety, ranked from least to most anxiety-provoking, used in exposure therapy.