Coca-Cola Sells Two Zero-Calorie Versions of Coke: Diet Coke and Coke

question 31

Multiple Choice

Coca-Cola sells two zero-calorie versions of Coke: Diet Coke and Coke Zero. It has chosen to attempt to appeal to men with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca-Cola also designed a masculine looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of

• A) positioning.
• B) targeting.
• C) segmentation.
• D) a market segment.
• E) market penetration.

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Definitions:

Social Security Numbers

Unique nine-digit numbers assigned to U.S. citizens and residents for tracking earnings and benefits under the Social Security program.

Voir Dire

A jury selection process in which lawyers or the judge question prospective jurors to determine their suitability for serving on a jury in a particular case.

Peremptory Challenge

A voir dire challenge to exclude a potential juror from serving on the jury without any supporting reason or cause. Peremptory challenges based on racial or gender criteria are illegal.

Challenge For Cause

A voir dire challenge to exclude a potential juror from serving on the jury for a reason specified by an attorney in the case.