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While consumers weigh postpurchase dissonance,business buyers
Communication Research
The scholarly study of communication processes and dynamics, utilizing various methodologies to understand and interpret communication behavior and effects.
Participant Recruitment
The process of attracting and enlisting individuals to take part in a research study or experiment.
Financial Backing
Support or funding provided to help finance a project, venture, or business.
Language And Style
The choice of words, tone, and structure an author uses in communication to convey meaning and engage the audience.
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