The Buying Decision Is Likely to Be More Complex and Take

question 23

Multiple Choice

The buying decision is likely to be more complex and take longer to complete in a(n) __________ B2B buying situation.

• A) new buy
• B) modified rebuy
• C) straight rebuy
• D) adapted buy
• E) generic buy

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Definitions:

Defined

Clearly characterized or determined; having a precise meaning.

Competitive Advantage

The attributes that allow an organization to outperform its competitors, such as superior quality, cost advantages, or innovative features.

Short-term Investment

An investment held for less than twelve months before being sold or converted to cash.

Long-term Enterprise

A business or company designed with the intention of achieving objectives and growth over an extended period, focusing on sustainability and long-range planning.