Examlex
A(n) __________ situation in B2B marketing is similar to limited problem solving in the B2C process.
Unconditioned Stimulus
The stimulus normally produced by the unconditioned response (e.g., food producing salivation).
Expectancies
What someone expects to happen, based on past experiences of what was rewarding.
Rewards
Benefits or positive feedback received as a result of an action, which serve as reinforcement for that behavior.
Punishment
The imposition of an undesirable or unpleasant outcome upon a group or individual, in response to a behavior deemed unacceptable or unsatisfactory.
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