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The Buying Center Concept Has Parallels in Business-To-Consumer Buying Situations

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Essay

The buying center concept has parallels in business-to-consumer buying situations when groups are making buying decisions. Describe a situation where a group of consumers will make a purchasing decision and explain how consumer roles might mirror those in a buying center.


Definitions:

Wholly Owned Subsidiary

A company whose entire stock is held by another company.

Standard Oil

An American oil producing, transporting, refining, and marketing company. Established in 1870, it became the largest oil refiner in the world and was later divided due to antitrust laws.

Domestic Oil Market

The market that deals with the supply, demand, and pricing of oil within a country's borders.

Acquisitions

The act of acquiring control of another company by purchase or exchange of stock.

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