__________ Involves the Planning, Direction, and Control of Personal Selling

question 106

Multiple Choice

__________ involves the planning, direction, and control of personal selling activities, including recruitment, selection, training, motivation, compensation, and evaluation of members of the sales force.

• A) Human resources management
• B) Integrated marketing communications management
• C) Sales management
• D) Marketing management
• E) Sales administration

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Definitions:

Inventory

The goods and materials a business holds for the ultimate goal of resale or production.

Amortization

The process of spreading out a loan into a series of fixed payments over time, which includes both principal and interest.

Patent

An exclusive right granted for an invention, which allows the patent owner to exclude others from making, using, or selling the invention.

Book Value

The difference between the total assets and total liabilities of a company, indicating its net asset value as recorded on the balance sheet.