Now That the Consumer Demand Was Building for Miranda's New

question 97

Multiple Choice

Now that the consumer demand was building for Miranda's new organic shampoo,she and her team faced a new set of decisions.Which of the following is NOT one of the decision items not on the agenda for the team discussion of Place in the marketing mix for a new product launch?

• A)How much should be shipped initially to the stores?
• B)Where should the merchandise be stored: at distribution centers,or shipped directly to the stores?
• C)Which retailers are chosen to sell the product?
• D)Are the packaging colors working well with the target markets?
• E)How could they facilitate the display of the product in the stores?

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Definitions:

Nominal

A type of data that represents categories without any intrinsic order or ranking among them.

Level Of Measurement

Refers to the different ways in which variables or data points can be quantitatively and qualitatively categorized.

Frequency Distribution

An overview or tabulation of a dataset that shows the number of individuals or occurrences in each non-overlapping category or class range.

Sample

A subset of individuals or observations selected from a population for the purpose of analysis.