If a New Product Concept Gets Positive Evaluations from Potential

question 84

Multiple Choice

If a new product concept gets positive evaluations from potential customers,the next step for a marketer is:

• A) market testing.
• B) product development.
• C) brainstorming.
• D) reverse engineering.
• E) launching the product.

---

Definitions:

Economic Interests

The financial goals or motivations of an individual, organization, or country.

Employees

Individuals who are hired to perform services or tasks for compensation under the direction and control of an employer.

Kingsley Davis

A notable sociologist and demographer who contributed to the study of population theory and urbanization.

Talented People

Individuals possessing a high degree of skill, ability, or natural aptitude, often in specific areas such as arts, sports, or academics.