A Restaurant Chain Is Working on Improving the Quality of Its

question 44

Multiple Choice

A restaurant chain is working on improving the quality of its food and service.It recruits customers who agree to respond to customer satisfaction surveys once every three months over the next two years,in order to track its progress.What kind of data are the restaurant chain collecting?

• A) Panel data
• B) Internal secondary data
• C) Focus group data
• D) External secondary data
• E) Scanner data

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Definitions:

Entrepreneurial Leadership

A style of leadership that combines aspects of entrepreneurship, such as innovation and risk-taking, with the skill to inspire and guide a team.

Early Stages

The initial phases or periods in the development of a project, concept, or company.

Maturity Stage

A phase in the product life cycle or business growth where growth slows down, and the product or business has been established in the market.

Strategy

A comprehensive plan of action designed to achieve long-term or overall aims and objectives.