If a Firm Has Geodemographic and Purchasing Information About Its

question 132

Multiple Choice

If a firm has geodemographic and purchasing information about its customers,the firm can use data mining techniques to

• A) understand psychographic motivations.
• B) create marketing mixes based on consumer self-values.
• C) build separate marketing programs for different geodemographic segments.
• D) determine which syndicated data warehouse services to purchase.
• E) find out which competitors its customers purchase from.

---

Definitions:

Phases

Distinct stages or steps in a process or cycle, each with its unique characteristics.

Understanding

The ability to comprehend, interpret, and grasp the meaning of something through knowledge or empathy.

Current Situation

This term describes the present state of affairs or circumstances in a given context, often assessed to plan for future actions.

Climate Change

Long-term alterations in temperature, precipitation, and other atmospheric conditions on Earth, primarily due to human activities.