The First Question a Market Researcher Should Ask When Considering

question 108

Multiple Choice

The first question a market researcher should ask when considering a research study is

• A) Who will pay for it?
• B) Will the research be useful?
• C) When is the due date?
• D) What sample size will be needed?
• E) Should we use structured or unstructured questions?

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Definitions:

Products

Goods or services offered by a business to consumers, often resulting from a manufacturing or production process.

Revenues

The total amount of money received by a company for goods sold or services provided during a certain time period.

Costs and Expenses

The consumption of resources or services in the production of goods or in providing services, resulting in financial outlay.

Income

Revenue earned by a business or individual, resulting from their activities or investments.