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In the Infamous Coke-New Coke Taste Test, 54 Percent of Consumers

question 65

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In the infamous Coke-New Coke taste test, 54 percent of consumers, using a blind taste test, preferred the New Coke formula to the existing formulation. This is an example of a(n) __________ market research method.


Definitions:

Chemical Variations

The differences in chemical composition and properties that occur among similar substances or within substances under different conditions.

Atorvastatin

A medication used to lower cholesterol levels and prevent cardiovascular disease by inhibiting HMG-CoA reductase.

Alkaline Ph

A measure of the acidity or basicity of a solution, with alkaline referring to a pH greater than 7.

Atorvastatin

A medication used to prevent cardiovascular disease and treat abnormal lipid levels by inhibiting HMG-CoA reductase.

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