Supermarkets Collect Information About Individual Customers Through Their Use of Loyalty

question 141

Multiple Choice

Supermarkets collect information about individual customers through their use of loyalty cards, and then analyze the data to look for patterns in purchases. This is an example of

• A)data mining.
• B)data recovery.
• C)data entry.
• D)data analysis.
• E)data modeling.

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Definitions:

Indexed Bonds

Bonds that have their principal amount or interest payments linked to an index, such as inflation or a specific price index, to protect investors from inflation risk.

TIPS

Treasury Inflation-Protected Securities; these are U.S. government bonds that are indexed to inflation to protect investors from the negative effects of rising prices.

Convertible Bonds

Bonds issued by a corporation that can be converted into a predetermined number of the company's shares at certain times during their life, usually at the discretion of the bondholder.

Premium Bond

A bond trading above its face value or principal amount, often due to lower market interest rates compared to the bond's coupon rate.