The Number of Customers Who Discontinue Their Use of a Service

question 69

Multiple Choice

The number of customers who discontinue their use of a service divided by the average number of total participants is called

• A) churn.
• B) customer retention.
• C) customer lifetime value.
• D) cancellation cost.
• E) customer loyalty.

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Definitions:

Operating Activities

Day-to-day actions that are involved in running a business, such as selling products, managing costs, and paying employees.

Cash Dividend

A disbursement issued to shareholders from a firm's profits, often in cash format.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders’ equity at a specific point in time, providing a snapshot of the firm's financial condition.

Direct Method

A technique used in cash flow statements to show actual cash inflows and outflows from operating activities, as opposed to the indirect method.