Marketers Often Have a Huge Amount of Information About Their

question 72

Essay

Marketers often have a huge amount of information about their customers. What ethical issue should marketers include in their decisions regarding how to use this information?

---

Definitions:

Community-Minded

Having an awareness of the interests and needs of the local community and actively seeking to contribute positively to its welfare.

National Conference

A large meeting focusing on a particular subject or field, gathering specialists and interested parties from across the country.

Sustainable Marketing

Marketing strategies and practices that not only benefit the company but also society and the environment, focusing on long-term ecological and social health.

Better Cotton Initiative

A global, non-profit organization seeking to improve cotton production standards for the environment, farming communities, and the economies of cotton-producing areas.