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If Senior Management Already Has Made Its Decision,should Market Research

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If senior management already has made its decision,should market research be conducted?


Definitions:

Administrative Staff

Employees responsible for the management and support of an organization, often handling tasks related to office work, clerical duties, and general administration.

Lean Business Model

An approach to business development that emphasizes creating value for customers with minimal waste and resources.

Continuous Improvement

Continuous improvement is an ongoing effort to enhance products, services, or processes through incremental and breakthrough improvements, aiming for efficiency and effectiveness in organizational operations.

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