As Your First Assignment in an Advertising Agency,your Manager Asks

question 21

Essay

As your first assignment in an advertising agency,your manager asks you to come up with messages for three billboards promoting the university you attended.The manager wants one ad for each of the three types of promotion objectives.Create an example of one sentence billboard advertising message for each objective.

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Definitions:

Biological Need

Basic physical requirements for human survival, such as food, water, air, shelter, and sleep, that are essential for maintaining health and well-being.

Operant Conditioning

The technique of modifying the degree of a behavior through the provision of rewards or the imposition of punishments.

Voluntary Behavior

Actions that are under conscious control, as opposed to automatic or reflexive behaviors.

Thorndike's Law

A principle of learning that emphasizes the effect of rewards and punishments on behavior, suggesting that actions followed by positive outcomes are reinforced and more likely to be repeated.