Examlex
When referring to "exchange," marketers are focusing on
Sandwich Generation
A generation of people who are simultaneously caring for their aging parents and supporting their own children, effectively "sandwiched" between the responsibilities for both their elders and their young.
Sandwich Generation
A generation of people who are simultaneously caring for their aging parents and their own children, often facing financial and emotional stress.
Aging Parent
An older adult in the later stages of life who may require additional care, support, or attention from their children or other family members, often due to health or mobility issues.
Family Life Cycle
A series of stages through which a family progresses over time, affecting purchasing habits and economic decisions.
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