The Goal of Customer Relationship Management Is to

question 101

Multiple Choice

The goal of customer relationship management is to

• A) manage every customer relationship differently.
• B) manage every customer relationship to maximum short-term profitability.
• C) eliminate customers who are profitable, but not highly profitable.
• D) identify and build loyalty among a firm's customers.
• E) generate relationships with all of a firm's customers.

Identify and correctly use different methods of illustrating data, such as frequency distributions, histograms, and frequency polygons.

Determine appropriate class intervals for data distribution.

Appreciate the importance of clear and accurate labeling and scaling in graphical data representation.

Recognize the effect of chart elements (e.g., text and labels) on data communication.

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Definitions:

Employees

Individuals who are hired to perform tasks or services for an employer under an agreement of compensation, whether monetary or otherwise.

Complexity

The state or quality of being intricate or complicated, often due to various interconnected and diverse components.

Rules

Explicit principles or guidelines that govern behavior and the operation of systems within various contexts.

Regulations

Rules and guidelines issued by governmental bodies to control activities within various sectors.