Jeff Is Going to Sell Sporting Apparel,which He Has Already

question 92

Multiple Choice

Jeff is going to sell sporting apparel,which he has already purchased from manufacturers,and has signed a deal agreeing to the volume he would sell monthly.He has researched his competition and talked to some customers and has decided on prices he will charge.Jeff has also developed a plan for promoting his business.Based on this description,which element of the marketing mix does Jeff still need to work on?

• A) Place
• B) Product
• C) Price
• D) Promotion
• E) Planning

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Definitions:

False Light

A type of privacy tort that occurs when someone publicly attributes to an individual views or actions that are misleading or false, but not defamatory.

Defamation

The act of damaging someone's good reputation by making false or malicious statements in spoken (slander) or written (libel) form.

Tort Law

A segment of law that addresses, remedies, and compensates for civil wrongs not arising out of contractual obligations.

Economic Interests

The financial stakes or advantages that individuals or organizations seek to achieve, which influence their decisions and behaviors in economic contexts.