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As the Customer Service Manager for a Heating and Air

question 124

Essay

As the customer service manager for a heating and air conditioning firm,you are constantly bombarded with complaints about service people not showing up,not having the parts needed to make repairs,and being unable to quickly get the materials needed to fix things.You decide to bring in a marketing consultant to assist you with these problems.What area of marketing specialization would you look for in a marketing consultant and what recommendations would you expect to receive? Be specific; this is a heating and air conditioning firm.


Definitions:

Feminist

A person who supports and advocates for the rights, equality, and social, economic, and political empowerment of women.

Symbolic Interactionism

A sociological theory that focuses on how individuals interpret and give meaning to symbols, shaping their social interactions.

Functionalism

A conceptual viewpoint within sociology that regards society as an intricate system where its components cooperate to foster unity and stability.

Feminism

A range of social movements, political movements, and ideologies that aim to define, establish, and achieve the political, economic, personal, and social equality of the sexes.

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