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What Is the Fundamental Purpose of Marketing

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What is the fundamental purpose of marketing?


Definitions:

Influence Tactics

Strategies or actions employed by a person to affect or change others' behaviors, attitudes, or beliefs in a certain direction.

Expert Power

The influence a person holds due to their expertise, skills, or knowledge in a particular area.

Rationality

Is the quality of being based on or in accordance with reason or logic, often related to making decisions that are compatible with one's own interests and achieving the most efficient outcomes.

Strong Sense

An intensive or forceful perception or conviction.

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