Especially for Marketers with New Products or Services, IMC Is

question 70

Multiple Choice

Especially for marketers with new products or services, IMC is needed because

• A) consumers need to know all about the features of new products before making a purchase decision.
• B) consumers are unlikely to buy products they are not aware of.
• C) it is impossible for products to sell themselves through word-of-mouth communication.
• D) pricing decisions cannot be made without IMC.
• E) new products and services need to be integrated into the supply chain value proposition.

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Definitions:

Soccer league

Organized competitions of soccer (football) teams within specific regions or levels, ranging from amateur to professional play globally.

Tie strength

Describes the closeness and intimacy of relationships between individuals, ranging from weak ties like acquaintances to strong ties such as close family members.

Weak ties

Social connections that are not closely knit or emotionally close, but can provide valuable information and opportunities not available in one's immediate social circle.

Personal contacts

Direct personal interactions and connections between individuals, often used for communication, networking, or support.