The Three Elements of Any IMC Strategy Are the Consumer,the

question 72

Multiple Choice

The three elements of any IMC strategy are the consumer,the channels,and

• A) the receiver.
• B) the product.
• C) evaluation of the results.
• D) the company.
• E) event sponsorship.

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Definitions:

Interval

A range of values used to estimate a population parameter, including a measured level of reliability.

Ratio

A quantitative relationship between two numbers showing how many times the first number contains the second or vice versa.

Scales of Measurement

A classification that describes the nature of information within the values assigned to variables in statistical analysis.

Ordinal

Relating to a categorical ranking in which the order of the values is significant, but the difference between them is not uniformly spaced.