Sales Data, Complaints, Compliments, and Redemption Rates for Coupons and Rebates

question 135

Multiple Choice

Sales data, complaints, compliments, and redemption rates for coupons and rebates are types of __________ marketers use to assess the effectiveness of their IMC efforts.

• A)decoding
• B)pretesting
• C)feedback
• D)simulations
• E)encoding

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Definitions:

Costal

Pertaining to the ribs or the region near the ribs.

Mandibular

Relating to the mandible, or lower jawbone.

Tumor Necrosis Factor

A cell signaling protein (cytokine) involved in systemic inflammation and stimulation of the acute phase reaction, which plays a role in the immune system's response to cancer and infection.

Abbreviation

A contracted form of words used for brevity in writing and presentations.