When Comparing the Various Communication Channels Available to Marketing Professionals,it

question 110

Multiple Choice

When comparing the various communication channels available to marketing professionals,it becomes apparent that

• A) consumers prefer advertising over other channels.
• B) no single channel is better than another channel.
• C) public relations is the least expensive,but the most successful channel.
• D) personal selling is the most expensive and the least successful channel.
• E) online marketing is taking the place of advertising and public relations.

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Definitions:

High-Mach

Personality traits characterized by manipulation and deceit as proposed in Machiavellianism theory.

Low-Mach

Refers to individuals who are not manipulative or deceitful and generally operate with honesty and integrity.

Manipulate

To control or influence something or someone cleverly, unfairly, or unscrupulously.

Extraversion

A personality trait characterized by high levels of sociability, assertiveness, talkativeness, and excitability among individuals.