Cora Will Be a Bridesmaid Next Summer and Has Purchased

question 144

Multiple Choice

Cora will be a bridesmaid next summer and has purchased her dress online.The next time she turned on her computer,Cora was surprised to see special offers for matching accessories.This is an example of which marketing strategy?

• A) sales promotions
• B) media advertising
• C) direct marketing
• D) personal selling
• E) public relations

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Definitions:

Conditional Sale Contract

An agreement for the sale of goods where the purchase price is paid in instalments and the title of the goods remains with the seller until the full purchase price is paid by the buyer.

Security Agreement

A legal contract that grants a lender a security interest in an asset, which acts as collateral for a loan, should the borrower default.

Builder's Lien Acts

Laws that provide a security interest in the title to property for the benefit of those who have supplied labor or materials that improve the property.

Statutory Holdback

A legal requirement to withhold a certain percentage of the contract price on a construction project to ensure all subcontractors are paid.