Public Relations Is the Component of IMC That

question 45

Multiple Choice

Public relations is the component of IMC that

• A)supports other promotional efforts by generating free media attention.
• B)has received the greatest increase in spending.
• C)converts mass media advertising into direct marketing.
• D)most effectively uses IMC encoding.
• E)generates the most gross rating points.

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Definitions:

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or expectations.

Deindividuation

A psychological state where an individual loses self-awareness and sense of individuality, often leading to disinhibited and impulsive behavior, typically in group settings.

Foot-In-The-Door

A persuasion technique where a small request is made first to gain compliance, followed by a larger request, increasing the likelihood of agreement.

Door-In-The-Face

A persuasion technique whereby a large, unreasonable request is made first and, if refused, a smaller, more reasonable request is made.