Naomi Is the IMC Manager for a Chain of Regional

question 16

Multiple Choice

Naomi is the IMC manager for a chain of regional income tax service providers. Franchisees pay a percentage of their revenue to an IMC account allocated to her. As she establishes the short-term goals for her firm's IMC efforts, her goals are likely to include

• A)expanding customer loyalty by closing the feedback loop.
• B)increasing market share, sales, and customer loyalty.
• C)increasing inquiries, awareness, and trial of her firm's services.
• D)shifting customers to rule-of-thumb budgeting.
• E)increasing the lagged effect.

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