Marketers Spend Billions of Dollars Annually Attempting to Build Effective

question 134

Multiple Choice

Marketers spend billions of dollars annually attempting to build effective brands.One basic benefit of a brand is that it

• A) creates a basis for effective packaging.
• B) provides a way for a firm to differentiate its product offerings from competitors.
• C) offers consumers promotional parity.
• D) allows manufacturers to capitalize on promotional expenditures.
• E) reduces the need for product line depth.

---

Definitions:

Develop New Prospects

The process of identifying potential new customers who might be interested in a company's products or services.

Selling

The act of persuading someone to buy a product or service.

Preparation

The action or process of making ready or being made ready for use or consideration.