Which of the Following Statements Regarding Brand Loyalty Is Not

question 99

Multiple Choice

Which of the following statements regarding brand loyalty is not true?

• A) The marketing costs of reaching loyal customers are typically very high.
• B) Brand loyal customers are unlikely to switch to competitor's brands.
• C) Brand loyal customers generate positive word of mouth.
• D) Firms tend to reward brand loyal customers with extra benefits.
• E) Brand loyal customers do not need persuasion to buy the firm's brands.

---

Definitions:

Prejudice

is a preconceived opinion or judgment towards people or ideas without adequate knowledge, often based on stereotypes.

Negative

A term indicating opposition, lack, or absence of a certain trait, quality, or condition.

Socialization

The process by which individuals learn and internalize the values, beliefs, and norms of their culture and society.

Prejudiced Attitudes

Preconceived opinions or judgments towards people or a group that are not based on reason or actual experience, often negative and discriminatory.