For a Brand Name to Be Effective, It Needs to Be

question 36

Multiple Choice

For a brand name to be effective, it needs to be

• A)easy for consumers to recognize and remember.
• B)a catchy, tongue-twisting phrase.
• C)a visual image containing human characters.
• D)generic, so it can be applied to as many products as possible.
• E)associated with a sports or movie superstar.

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Definitions:

Commodity Production

The production of goods and services for exchange on the market with the goal of earning a profit, central to capitalist economies.

Private Ownership

The legal right of an individual or entity to possess, use, and dispose of property or assets without interference from the government or public.

Propertyless Wage Labor

Refers to the condition of workers who do not own any property and therefore sell their labor for wages to survive.

Juggernaut

A powerful, unstoppable force or entity that crushes whatever is in its path, often used metaphorically to describe social or technological trends.