In a Competitive Market,perceived Value Is Determined by Consumers Mostly

question 55

Multiple Choice

In a competitive market,perceived value is determined by consumers mostly

• A) by quantitative analysis of brand personalities.
• B) in relationship to the value of competitors' offerings.
• C) by weighing primary versus secondary benefits.
• D) by trying out different products.
• E) through brand association and brand licensing.

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Definitions:

Organic

Referring to or derived from living matter; in business, it describes growth or processes that occur in a natural, gradual, and continuous manner.

Theorists

Individuals who formulate theories or concepts in a particular field of study or aspect of human behavior.

Organic Structures

Organic structures refer to flexible, adaptive organizational structures that are characterized by low levels of formalization, decentralized decision-making, and a broad scope of control.

Mechanistic

Pertains to organizational structures that are highly formalized and centralized, with strict hierarchies and clear, rigid procedures.