One of the Categories of Products for Which Brand Extension

question 52

Multiple Choice

One of the categories of products for which brand extension is especially logical is

• A)generic goods.
• B)generic services.
• C)commodities.
• D)complementary goods.
• E)licensed brands.

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Definitions:

Procedural Fairness

The perceived fairness of the processes used to make decisions, often affecting satisfaction with the outcome or the organization itself.

Return Policies

Return policies are the rules a retailer sets about how customers can return or exchange purchased items.

Customer Service Desk

A dedicated area where customers can receive assistance, make inquiries, and resolve issues regarding a company's products or services.

Distributive Fairness

The perception of fairness in the outcomes received, often relating to the equitable distribution of resources or benefits among individuals.