A ________ Refers to the Use of the Same Brand

question 29

Multiple Choice

A ________ refers to the use of the same brand in a different product line.

• A)line extension
• B)brand extension
• C)product mix extension
• D)co-brand
• E)brand license

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Definitions:

Flexible Behaviour

The ability to adapt actions and strategies in response to changing circumstances or environments.

Formal Work Groups

Teams established by an organization to achieve specific tasks, characterized by structured roles, responsibilities, and processes.

Organizational Members

Employees or stakeholders who actively participate in the organization's processes and activities.

Interaction and Coordination

The process by which individuals or groups communicate and work together effectively to achieve a common goal.