Efforts to Change a Brand's Focus to Target New Markets

question 47

Multiple Choice

Efforts to change a brand's focus to target new markets or change the image of a brand are called

• A)co-branding.
• B)brand extraction.
• C)brand collusion.
• D)brand repositioning.
• E)brand dilution.

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Definitions:

Intuitive-Type

A person who relies more on intuition and subjective impressions than on rational analysis and objective evidence.

Reason

The power of the mind to think, understand, and form judgments by a process of logic.

Dogmatism

The tendency to lay down principles as incontrovertibly true, without consideration of evidence or the opinions of others.

Authoritarianism

A leadership style marked by strict adherence to authority and control, often at the expense of individual freedom and creativity.