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Almost Every Business Wants Brand Loyal Customers. Why

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Almost every business wants brand loyal customers. Why?


Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally triggers a response without any need for prior learning.

Little Albert

An experiment conducted by John B. Watson and Rosalie Rayner demonstrating classical conditioning by inducing a phobic response in an infant.

Behaviorism

A field of psychology that focuses on observable behaviors rather than on mental processes, and posits that all behaviors are learned through interaction with the environment.

Basic Conditioning Principles

The foundational rules of learning through association, including classical and operant conditioning, which explain how behaviors are acquired or modified.

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