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Using Wireless EEG Scanners to Measure Involuntary Brain Waves That

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Using wireless EEG scanners to measure involuntary brain waves that occur when a consumer views a product is called neuromarketing.


Definitions:

Dividend Yield

This financial statistic demonstrates a company's dividend payments per year compared to its current stock price.

Capital Gains Yield

The price appreciation component of a stock's total return, excluding dividends, calculated as the change in price over a period divided by the initial price.

Board Of Directors

A group of individuals elected to represent shareholders and oversee the major decisions and policies of a company.

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