Joe Is Reviewing Secondary Data His Company Collected About Seasonal

question 87

Multiple Choice

Joe is reviewing secondary data his company collected about seasonal variations in consumer spending because he is thinking about developing a new product line.The advantages of using these data include

• A) they are new and can be used to project overall demand.
• B) they can be quickly accessed at a relatively low cost.
• C) they are historical data that can be used to accurately predict future trends.
• D) they have been collected specifically for the purpose Joe is using it for.
• E) their high cost can be justified by the results.

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Definitions:

Pleasure

A feeling of happiness, enjoyment, or satisfaction derived from an experience that is pleasing to the senses or mind.

Hippocampus

A region of the brain involved in the formation of new memories and is also associated with learning and emotions.

Conscious Memories

Memories that can be intentionally recalled, reflecting experiences we are aware of.

Limbic System

A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring).