Which of the Following Is Not One of the Guidelines

question 18

Multiple Choice

Which of the following is not one of the guidelines for developing a marketing research questionnaire?

• A) The layout should be professional and easy to follow.
• B) Questions should address only one issue at a time.
• C) Questions should be sequenced appropriately.
• D) Questions should use vocabulary respondents are familiar with.
• E) Sensitive questions should be asked first.

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Definitions:

Modeling Aggression

The process where individuals learn and replicate aggressive behaviors by observing others, particularly influential models.

Variable-Interval

A reinforcement schedule in which a reward is given after a random duration of time has elapsed following a response.

Fixed-Interval

In this reinforcement strategy, rewards are only allocated for the first response following a specified duration.

Fixed-Ratio

A reinforcement schedule wherein a reward is given after a predetermined number of responses have been made.