Examlex
Why are more and more marketing researchers using online surveys?
Groupthink
A psychological phenomenon where the desire for harmony and conformity within a group leads to irrational or dysfunctional decision-making outcomes.
Social Identity
The aspect of a person's self-identity that comes from their understanding of belonging to certain social groups.
Ingroup Bias
The tendency to favor members of one's own group over those in other groups.
Social Comparison
The process of comparing oneself to others in order to evaluate one's own abilities, status, or situation.
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