The Consumer's Level of Involvement Can Lead to Two Types

question 24

Multiple Choice

The consumer's level of involvement can lead to two types of buying decisions: __________ and __________.

• A) extended problem solving; limited problem solving
• B) culturally influenced; autonomous
• C) economic; social
• D) physiological / safety; esteem / self-actualization
• E) habitual; extended

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Definitions:

Endorsing

The act of giving one's public approval or support to someone or something.

Elaboration Likelihood Model

A theory explaining how people might change their attitudes in two ways, either through deep, thoughtful consideration of arguments (central route) or through superficial cues (peripheral route).

Central Route

In persuasion theory, the central route to persuasion involves deeply processing the content of the message, focusing on the argument's quality and logic.

Peripheral Route

A method of persuasion that relies on superficial cues rather than logical arguments, often affecting attitudes without deep processing.